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cone cups
Worth a lookShows searches that convert (16.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.84avg listing price — sweet spot $15–$100
Price range
Great$6.37–$78.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great400.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$410K$410K/yr · 81K searches
Signals Low Review Barrier