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concentrated laundry detergent
Launch itA $3.0M/yr market growing +10.4% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.0M$3.0M/yr · 1.1M searches
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Good$7.93–$33.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,282.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand