57
compostable napkins
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Review moat
Good675.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.5%90-day search growth — must beat 0% to launch
Price range
Good$3.16–$35.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$129K$129K/yr · 75K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality