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colostomy bags
Launch itA $1.2M/yr market growing +4.8% this quarter with returns at 1.2% — clears our launch bar.
Avg price
Incredible$43.91avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$10.24–$109.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 588K searches
Review moat
Great378.58avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.8%90-day search growth — must beat 0% to launch