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colored rice
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.87avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$11.96–$48.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 57K searches
Brand share
Bad97%top-5 brand share — brand-locked demand