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color guard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.0M searches
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Price range
Good$4.93–$34.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Bad19,417.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand