54
coloplast ostomy bags
Worth a lookShows a sweet-spot price point ($50.47 avg), but soft demand (-5.6% this quarter) keeps it on the watch list.
Avg price
Great$50.47avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great231.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.83–$109.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$119K$119K/yr · 72K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Signals High Price