55
colon cancer test kit
Worth a lookShows a sweet-spot price point ($24.02 avg), but soft demand (-35.4% this quarter) keeps it on the watch list.
Avg price
Incredible$24.02avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great233.5avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.36–$75.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good$331K$331K/yr · 190K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier