52
colloidal oatmeal
Worth a lookShows low returns (0.4%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 909K searches
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Price range
Good$5.47–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,003.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf