54
colloidal gold
Worth a lookShows low returns (0.0%), but soft demand (+1.1% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$41.49avg listing price — sweet spot $15–$100
Price range
Great$13.71–$110.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good907.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$216K$216K/yr · 125K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.1%90-day search growth — must beat 0% to launch