45
cold snap
Skip itSoft demand (-53.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Review moat
Great231.2avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 48K searches
Avg price
Good$130.41avg listing price — sweet spot $15–$100
Price range
Okay$17.80–$235.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-53.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price