64
cold compress instant ice pack
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Growth
Great+64.6%90-day search growth — must beat 0% to launch
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.99–$33.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$150K$150K/yr · 179K searches
Review moat
Bad12,186.44avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand