57
coffee candle
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.15–$25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,300.19avg incumbent reviews — the moat a new listing must climb
Market size
Okay$269K$269K/yr · 322K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand