49
coconut wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good$550K$550K/yr · 562K searches
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Price range
Okay$4.01–$20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,730.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand