50
coconut oil for vaginal atrophy
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Price range
Great$9.61–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,149.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 48K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand