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coconut oil capsules
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Price range
Great$9.90–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,002.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$203K$203K/yr · 99K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf