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coconut essential oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.96–$19.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 155K searches
Review moat
Bad5,344avg incumbent reviews — the moat a new listing must climb