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coconut bars
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.51avg listing price — sweet spot $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$2.14–$32.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$338K$338K/yr · 205K searches
Review moat
Okay2,233.11avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf