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cocofloss toothpaste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$14.48–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great353.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.59avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 93K searches
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand