59
coban
Launch itA $860K/yr market growing +21.5% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$860K$860K/yr · 485K searches
Price range
Good$5.16–$30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.38avg listing price — sweet spot $15–$100
Review moat
Okay2,863.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality