51
closet freshener
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.3%90-day search growth — must beat 0% to launch
Market size
Okay$268K$268K/yr · 326K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$2.16–$20.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad30,610.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand