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clorox wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$29.3M$29.3M/yr · 12.9M searches
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.80–$16.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad42,040.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand