53
clorox toilet bowl tablets
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 699K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.97avg listing price — sweet spot $15–$100
Price range
Okay$5.58–$20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,878avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand