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clorox all purpose cleaner spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 3.5M searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Review moat
Bad9,136.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.69–$16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand