39
cling film
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.33–$20.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$142K$142K/yr · 96K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Review moat
Bad8,450.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand