62
clear putty
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Market size
Good$385K$385K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Price range
Okay$2.58–$24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,760.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale