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clear protein powder
Launch itA $7.4M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 5.9M searches
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Incredible$33.31avg listing price — sweet spot $15–$100
Price range
Great$13.60–$53.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,086.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.7%90-day search growth — must beat 0% to launch