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citronella lotion
Worth a lookShows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+223.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.80–$23.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$246K$246K/yr · 184K searches
Avg price
Okay$11.29avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad11,533avg incumbent reviews — the moat a new listing must climb
Signals Trending