44
cinnamon roll candle
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good795.93avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$1.81–$17.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$29K$29K/yr · 59K searches
Growth
Bad-37.9%90-day search growth — must beat 0% to launch