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cigars

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A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Market size 64Growth 51Conversion 13Competition 12Returns 92Price range 77Avg price 95Brand share 17Review moat 46Quality gap 50

Avg price

Incredible$23.10

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$8.77–$36.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$599K

$599K/yr · 2.5M searches

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,896.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Search terms