63
cigarettes
Launch itA $1.2M/yr market growing +3.9% this quarter with returns at 0.6% — clears our launch bar.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.1M searches
Review moat
Great463.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.48avg listing price — sweet spot $15–$100
Price range
Good$6.39–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Signals Quality Gap