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christmas plates
Launch itA $2.3M/yr market growing +15.4% this quarter with returns at 2.9% — clears our launch bar.
Market size
Incredible$2.3M$2.3M/yr · 3.9M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$52.58avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great284.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Price range
Okay$3.82–$332.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale