30
christmas kleenex
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$15.53–$17.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Review moat
Good1,141.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 91K searches
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand