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christmas basket filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Great388.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$6.12–$21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 68K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand