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Launch itA $4.2M/yr market growing +18.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$4.2M$4.2M/yr · 1.5M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Price range
Great$9.01–$36.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,285avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand