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cholestene red yeast rice - 120 capsules
Launch itA $1.6M/yr market growing +7.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Price range
Great$13.92–$53.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 408K searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,155.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf