45
choke
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$47.71avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$9.43–$139.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 186K searches
Review moat
Bad4,550.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale