59
chill pill
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+126.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$84.71avg listing price — sweet spot $15–$100
Market size
Good$571K$571K/yr · 246K searches
Price range
Good$9.94–$146.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,222.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand