44
chest rub
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Good$2.73–$34.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.07avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$97K$97K/yr · 88K searches
Review moat
Bad5,374.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-31.6%90-day search growth — must beat 0% to launch