35
chest rub for kids
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,668.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 190K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.36avg listing price — sweet spot $15–$100
Price range
Okay$5.49–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-44.6%90-day search growth — must beat 0% to launch