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charmin super mega roll toilet paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.89avg listing price — sweet spot $15–$100
Price range
Great$6.72–$51.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad64,808.63avg incumbent reviews — the moat a new listing must climb