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charcoal toothpaste
Worth a lookShows low returns (0.3%), but soft demand (-9.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 775K searches
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Price range
Good$5.34–$24.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,152.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.3%90-day search growth — must beat 0% to launch