40
charcoal toothbrushes
Skip itPrices mostly outside the sweet spot ($5.75–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 221K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,377.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$5.75–$13.40cheapest to priciest tracked listing — scored on the share inside $15–$100