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charcoal lighter fluid
Worth a lookShows low returns (0.5%), but a small market ($109K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+84.8%90-day search growth — must beat 0% to launch
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Price range
Good$4.07–$39.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,379.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 142K searches