59
center pull paper towels
Launch itA $1.0M/yr market growing +10.3% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$40.51avg listing price — sweet spot $15–$100
Price range
Incredible$28.42–$58.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 114K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,050.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf