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cellophane wrap
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.2M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,355.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$4.19–$19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch