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celiac testing kit
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good542.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$105.43avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Market size
Okay$186K$186K/yr · 50K searches
Price range
Okay$23.30–$277.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand