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cedar oil
Launch itA $1.2M/yr market growing +214.4% this quarter with returns at 0.9% — clears our launch bar.
Growth
Incredible+214.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$37.04avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 408K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$8.66–$232.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,316.38avg incumbent reviews — the moat a new listing must climb