39
cedar air freshener
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.52avg listing price — sweet spot $15–$100
Price range
Good$1.71–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,910.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 96K searches
Brand share
Bad100%top-5 brand share — brand-locked demand