51
cavity toothpaste
Worth a lookShows low returns (0.3%), but a deep review moat (14,662 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Price range
Okay$2.69–$26.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 123K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,661.56avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand